From the time he was young, Chris Hoffman dreamed of independence—of building something he could truly call his own. That dream followed him through years of working in restaurants, from his mother’s sandwich shop to the bustling kitchens of Coconut Grove and eventually into management at Pizza Hut. Everywhere he went, Chris absorbed lessons in discipline, leadership, and service. But it wasn’t until life threw him an unexpected opportunity that his entrepreneurial vision truly took shape.
What followed was years of grit and determination. Chris spent months chasing down equipment from France, finally landing his first crêpe machine after battling customs and red tape. The early days weren’t glamorous—just Chris, a hot dog cart retrofitted with crêpe grills, and 4:00 a.m. mornings filled with chopping vegetables and mixing batter. There were mistakes, setbacks, and days where the dream seemed out of reach. But Chris held onto his belief: “Life is in you today, and you make your tomorrow.”
That persistence paid off. From those humble beginnings, Chris built CrepeMaker, a brand that grew into a thriving franchise recognized across the country. What started as a European street-food idea became a U.S. success story, fueled by passion, family support, and the willingness to learn through trial and error.
At Restaurant Edge Consulting, we help restaurants sharpen their competitive edge with smart strategies, efficient operations, and innovative marketing.